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LC to Launch at Kohl’s


(Filed Under wholesale Lingerie News). Kohl’s Corporation has announced the exclusive launch of the LC Lauren Conrad brand, which will hit approximately 300 Kohl’s locations, along with www.Kohls.com, this October.

Licensed under a long-term agreement by Blue Eyed Girl, Inc., Kohl’s will be the exclusive retailer of all LC Lauren Conrad merchandise, which at launch will consist of apparel only.

According to Kristen Banning, senior coordinator of consumer brand press at Kohl’s, the LC brand may eventually expand into additional categories including intimates, sleepwear, footwear and accessories.

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Published 05-14-2009 by Bruna Fernandes



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