(Filed Under wholesale Men's Underwear News). Spanish men's underwear maker Croissier Baño SL has signed an agreement with Yes We Are! Entertainment to distribute its products in the United States, Canada and Mexico.

The Gabriel Croissier brand launched in 2004 and is now sold throughout Europe at specialty lingerie boutiques and some multi-brand stores. Creator Gabriel Croissier said he hopes to nab 15 to 20 North American doors with the first collection, which will ship in February, then pursue slow, calculated growth to retain the brand's exclusivity.

"Gabriel Croissier is a designer's label -- for the customer who wants something unique. We are targeting both gay and straight men who are fit and appreciate quality and design," Croissier said. "We expect North America to be a very strong market for our swimwear."

Croissier named Florida, California and Mexican coastal regions, with their more liberal beach lifestyles, as specific targets for distribution. Croissier swimwear is handmade in Barcelona from Italian Lycra and features vivid prints and colors.

"Distribution in North America is key to our growth," Croissier said.

Yes We Are!, based in San Francisco, describes itself as a creative marketing agency and wholesale distributor for sexy men's brands worldwide. In August, it inked a North American distribution agreement with Teamm8, a sexy line of men's swimwear made in Australia.

For more information, call Yes We Are! at (415) 287-0212 or email robert@yesweareinc.com.

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Published 11-07-2008 by Raquel Christie