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Glamourmom Expands Sleepwear

(Filed Under wholesale Maternity News). After launching into the sleepwear market earlier this year, Glamourmom is now expanding the product line to include a new nursing nightgown, which features the company’s patented design for full discretion and support when nursing.

“[It’s] so stylish, it doubles as lounge wear,” said Line Rothman, founder of the company.

Wholesaling at $24.50 in sizes S through L, the dark heather grey nightgown features a soft cup frame and an elastic shelf, which is seamlessly built-in; an empire waist and is knee-length to ensure style and coverage. Nursing bra hook closures for easy, one-handed access are also available, as well as wide adjustable elastic bra straps for extra support.

Other features include a black satin V-neck trim and light mesh lining to hold nursing pads in place.

Made from the same Pima cotton/spandex fabric blend as the other sleepwear styles that launched earlier this year, the nightgown ensures comfort and is also cooling.

According to Stephanine Gong and Ying Chan of Figure 8, an e-tailer that sells to the U.S. and internationally, the store carries many of Glamourmom’s styles and is constantly restocking the company’s products for their customers.

“The PJ set is very soft and comfortable; sexy and functional, too,” said Gong and Chan. “Glamourmom’s Nursing Bra Tanks have been a favorite among our customers for a long time now, so when Glamourmom came out with the PJ set, we knew it would be a hit. A consistent feedback that we receive from our customers on the Glamourmom tank is that they’re pleased with the quality.”

The new nightgown, which will retail for $49, will be available at stores, including, by the end of May.

All Glamourmom products are sold under the Glamourmom registered trademark.

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more wholesale Maternity News >>

Published 05-20-2009 by Bruna Fernandes

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