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current news

Madison Ave. Company Faces Changes

(Filed Under wholesale Plus Size News). Intimate apparel company MAF, Inc. has been facing several new changes as of recently, including a switch to a new corporate name and a launch into the plus size intimates market.

Now known as Madison Avenue Intimates, the company changed its name upon receiving financing, around the same time they launched their first plus line earlier this year.

According to company co-owner David Yazdi, the spring plus line was comprised of ten bra and panty sets, and the company is now planning its fall plus line launch, which will feature 15 new sets. Lace and microfiber are predominantly used.

Bras range in size from 38C to 46D and panties are available in sizes 1X through 4X. The line, which will be offered at off-price retailers, is set at a retail range of $6.99 to $12.99 per set.

Madison Avenue Intimates is also launching a new junior label in approximately two months once production has been finalized. “It’s a real junior line,” said Yazdi. “We’re going to do a lot of novelty prints and cotton spandex sets.”

Additionally, the company is currently working on a new website.

For further information, contact the company at (212) 725-3555.

more wholesale Plus Size News >>

Published 05-20-2009 by Bruna Fernandes

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