(Filed Under wholesale Lingerie News). Independent sales representative Shirley Romano has added Affinitas lingerie to her repertoire and will be covering the brand in NY, NJ, PA, DE, MD and DC.
“I chose to represent Affinitas because the product is well made, the fit is good [and] it’s very fresh and current,” said Romano. “The quality of the product is excellent and the price point is attractive. Retailers are able to work well with the price points in the current economy and do not have to sacrifice quality of the product.”
Affinitas samples have just arrived, and Romano currently has appointments with “several lingerie boutiques who are anxious to see the line and do not presently carry it in their shops,” she said. These shops include Bare Essentials in DE, Jay Ann Intimates, Sweet Blossoms and Bosom Buddies in PA, and Personally Yours in NJ—all boutiques that do expert bra fittings.
Romano is a sales rep who works primarily on the East coast with all of her lines, except for Grenier, which she reps in a few Midwest states. She also represents bra lines Bezi Basic & Sport and Femi, as well as Bisikay, Donna, NiteSweatz, Sassybax, Underwriters’, Unmentionables, Cool Sets, Linda Hartman, Ke’Koqueta, Feel Good Comfort Wear and Darling Body.
Romano had her start in the lingerie industry when she began working for Stirling Brands (now Eveden) in 1996, and Gossard immediately following that.see more
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