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current news

Land’s End Launches The Island

The Island
The Island

(Filed Under Wholesale Swimwear News). Lands’ End is embarking on making their website more appealing with the recent launch of The Island, an animated swimwear segment of their regular website.

The Island features images of waterfalls, cabanas and the sound of waves in what the company hopes will: “transport visitors to a private island getaway where guests can view and shop effortlessly for Lands’ End swimsuits.”

The Island includes Lands’ End’s Beach Living, AquaTerra, Slenderizers, and Resort collections running in sizes 4 through 18, in a price range of $33 through $59. Styles primarily consist of solid and printed halters paired with mini-skirts and bikini bottoms, and shoppers can shop for mix-and-match pieces or separates. The site also includes recommendations for body types and the styles that will flatter each type best.

more Wholesale Swimwear News >>

Published 06-02-2009 by Amanda Torres Price

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