(Filed Under Fashion News). On Thursday, May 14th, approximately 100 Cosabella fans flocked to the Bella Intimates boutique in Rye, New Hampshire for a catered evening of hors d'oeuvres, complete with a raw bar, fine Italian wine and company.

Models strolled down the catwalk in Cosabella's latest lingerie and swimwear collections, and Guido Campello and Kaye Bradley of Cosabella were in attendance. At the evening's end, guests received a gift from the brand.

According to Shelly Manougian, owner of Bella Intimates, partnerships between retailers and vendors are key to the success of both, particularly during these trying economic times. Bella Intimates hosts a number of events annually, including men's Christmas and Valentine's day soirées, Girls Nights Out, and Bridal and fitting events.

"Partnerships during tough times are always a good concept. Vendors cannot survive without retailers, and retailers cannot survive without vendors, so it only makes sense that they work together," Manougian commented, adding that events also help attract customers to the store.

"There is no question that we need to invest our time and efforts together with our retail partners to reach out to customers. Everyone's spending habits have changed in this past year, but our needs all remain the same. We just need to work harder together to rebuild lingerie's position on the priority list," Campello commented. "By itself Cosabella is only a brand, but with Shelly from Bella Intimates Cosabella becomes a lifestyle."

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Published 06-03-2009 by Amanda Torres Price