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How Close is Too Close?

Up-close and personal. An Armani Exchange billboard as seen from the newly opened High Line.
Up-close and personal. An Armani Exchange billboard as seen from the newly opened High Line.

(Filed Under Wholesale Swimwear News). Those of us who remember the controversial Calvin Klein underwear ads of the past have something new to get excited about, and it’s all under the guise of a cultural event. Let me explain.

The High Line, a singularly anticipated new public park in New York City—created atop a now-defunct elevated railroad track which cuts through the hip meatpacking and Chelsea districts—opened this Monday. It’s a delightful experience with great visual surprises, most of which, I’m sure, were carefully planned by the architects and planners. But was the swimwear billboard one of them? I was ambling along, taking the views in, when I came across a marvelously up-close view of cleavage belonging to an Armani Exchange model sporting a little bathing suit and (as no ads seem complete these days without a gratuitous exhibition of some stage of foreplay) the groin of a male model, also in swimwear, which the girl seemed eager to get her hands on. This super-view was provided compliments of the High Line, which places the visitors two stories above the street and right next to the swimwear billboard.

It struck me as amusing if for no other reason but that billboards are generally designed to be seen from far away and from below. And let me assure you, a crotch, even a billboard one, looks much too, well, personal, when it’s staring your right in the face.

And so, only time will tell if swimwear or lingerie brands will be compelled to further present us with the full-on ‘cultural experience’ the High Line promised to be, or if some public decency group will interfere. I’m taking bets now: What’s next? a McDonald’s or a Wonderbra ad?

more Wholesale Swimwear News >>

Published 06-09-2009 by Victoria Monjo

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