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current news

2009 Undies Awards Winners


Vanity Fair’s Body Sleeks Contour Stretch Bra
Vanity Fair’s Body Sleeks Contour Stretch Bra

(Filed Under Fashion News). For the second year in a row, Vanity Fair's Body Sleeks Contour Stretch Bra (style 75-226, $30 retail) has been named "the overall bra winner for an average figure" in the 2009 Undie Awards, a consumer feedback-based contest held by e-tailer HerRoom.com since 2007, which serves as a way to analyze the undergarment favorites for both women and men.

Since developing the awards two years ago, HerRoom has received feedback from over 50,000 customers citing their favorite undergarments for categories including T-shirt bras, sports bras, strapless bras, seamless bras, minimizer bras, push-up bras, briefs, bikinis, thongs, boy shorts, g-strings and men's underwear.

Reaching up to cup size JJ, the Panache Superbra Tango Underwire Balconette Bra (3251, $49) was the this year's overall bra winner for full figures.

In the men's woven category, Calvin Klein's Slim Fit Woven Boxer (U1513, $17.50) was named as the overall favorite boxers in wovens; and Calvin Klein's Cotton Knit Boxer (U3008, $20) was named the overall favorite in the knits category.

The favorite shapewear winner is Spanx’s Higher Power High-Waisted Mid-Thigh Shaper (032, $36).

The panty winner was the Olga Secret Hug Nylon Scoop Halfpant (913, $11). HerRoom CEO Tomima Edmark noted in her blog that over the three years of giving out the panty award, she has noticed the winners have had a center back seam.

Other winners include: Fantasie Smooth T-Shirt Bra; Natori Sports Bra; Lunaire Coolmax Underwire Sports Bra; Fantasie Smoothing Seamless Strapless Bra; Goddess Lace Longline Bra; Barely There Microfiber Damask Crop Top Bra; Fantasie Seamless Molded Balcony Bra; Wacoal Seamless Minimizer Bra; Panache Atlantis T-Shirt Water Bra; Bali Lacy Skamp Brief Panty; Vanity Fair Illumination Hi-Cut Brief Panty; Hanky Panky Thong Low Rise; Barely There Flawless Fit Boyshort; La Perla Sexy Town G-String (a winner for the third year in a row); UnderArmour Boxer Jock; C-in2 Bamboo Mesh Slider Brief; Calvin Klein Steel Thong; Bike Performance Cotton Strap Supporter; and Hanes Crew Neck T-Shirt 3 Pack.

In total, HerRoom.com granted 36 Undie Awards in the women's category, and 14 in the men's. The e-tailer is selling all winning styles at a 20 percent discount until June 15th. A full list of winners can be seen at TheUndies.com.

see more

more Fashion News >>

Published 06-09-2009 by Bruna Fernandes



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