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current news

Donna Karan Does Well for Wells


(Filed Under Fashion News). Fred Wells, owner of Wells Intimates, a rep company based in California, reported a positive response to the company's newest additions: Donna Karan and DKNY intimates and sleepwear. Donna Karan, Inc., operates both lines and Wells began to represent them in January.

"In this economy, we are doing quite well," Wells reported. "When people look at these well-known brands, they are attracted to their quality and price."

He added that he expects to see a tremendous amount of business from boutique stores throughout the West Coast, once the economy improves. Specialty stores are Wells' primary target market.

Both lines run in sizes S through XL for sleepwear and 32 to 38 A through DD for foundations. Pajamas under the DKNY label run at $25.50, and Donna Karan starts in the low $30's: "an incredible price," Wells said. He reported that the Donna Karan and DKNY sports bras have been particularly popular due to their fit and support, with one available up to a DDD cup size.

He added that both lines are highly complimentary to the other lines Wells Intimates represents, which include Mary Green, Honeydew, Arianne and Escante.

The company's current focus for sleepwear is transitional pieces that can be worn indoors and out on the town. According to Wells, the company began transitioning lines toward this trend once Mary Green started to transition its camis and chemises into daywear, and after the company began noticing the trend in fashion magazines.

When asked why he believes that women are attracted to the transitional trend, Wells commented:

"Girls want to be cute. They want to have their individual style, and they like color. Today's lady [...] is learning more and more everyday about how to put her wardrobe together with pieces she already has in her closet."

Wells did not elaborate on a target age of the customer for the lines he represents, but added that that he believes intimates have expanded beyond a certain age. He described Wells Intimates' primary customer as "a woman who reads fashion magazines, refuses to grow up but goes to the gym. People who walk into to our showroom get what we do, and they understand that our camis can be worn both in the home as well as to Starbucks.

He explained that although his company is extremely happy with it's current line-up, he is always open to taking on new lines.

For more information, call Betty, Fred or Wink Wells at Wells Intimates in Los Angeles, Calif. at (213) 622-3931.


more Fashion News >>

Published 06-11-2009 by Amanda Torres Price



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