(Filed Under wholesale Accessories News). A new patented solution to keep stubborn bra straps in place has recently reached the market. Developed by Mandy Krammel, a former aesthetician and make-up artist, Tweakerz promises to provide lift and support, hide bra straps and create cleavage in a comfortable way, all for the retail price of $14.95.
“There are products available that appear to be similar to Tweakerz, but they are cumbersome to use,” explained Krammel. “I wanted Tweakerz to be invisible under clothing—unlike so many of the existing bra accessories—and it was really important to me that the product not irritate the skin.”
According to the company, because of Tweakerz’s hypo-allergenic properties, it can be worn to the gym or during physical activity with no fear of irritation or rash. Additionally, the company says chiropractors are praising the products’ potential to reduce neck strain and encourage a more natural shoulder position.
Retailer Bella Bella Boutique has recently added the new Tweakerz product. “I thought it was simple and practical to use,” commented owner Aline Machado on her decision to add the product. “I tried it on myself and I love it. It works great with tanks and racer cut tops. [It] is a very simple bra accessory in terms of design, [it is] easy to put it on and take it out, the price is good at $14.95 retail and the quality is good as well. The packaging is very cute and it comes with instructions.”
If the wearer needs further instruction on how to use Tweakerz, which is fully customizable to match any woman’s band size, a step-by-step video is available on Tweakerz.com.
Retailer Alene Too has also added the line, and according to store co-owner Debbie Weisman, “it is a phenomenal, phenomenal product!” Weisman had received a sample of Tweakerz in her store and when a frustrated customer couldn’t get her dress to look right with any bra, Weisman quickly remembered she had a Tweakerz lying around, and gave it to her customer to test out. To the customer’s shock, the product worked perfectly, and she was so enthusiastic about it that Weisman got on the phone and ordered more immediately.
In less than a month, Alene Too has completely sold out of Tweakerz and Weisman has had to reorder Tweakerz twice, she said. “It’s definitely a counter-top piece, it’s something that you really need to say to someone ‘you gotta try this on’ or ‘you need to have this.’ It’s priced to sell and it’s a great item, I hope [Mandy] continues to develop other products.”
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