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Journelle Parties to Entice Spenders

The party and shopping at Journelle.
The party and shopping at Journelle.

(Filed Under wholesale Lingerie News). Journelle held a party for its special customers last night at their 3 East 17th Street location in New York City. The lingerie store centered the evening around "7 Summer Essentials" -- items which the owner picked as the summer must-haves.

It was hard to imagine that the economy is suffering. The 2,000 square foot store was packed with customers and the cash register never stopped. I suppose nothing is as conducive to shopping as good food and alcohol, both of which were plentiful.

The store reported that it is seeing a trend towards sexier lingerie: " A lot of women come in looking for something to spice up their lingerie wardrobe," said Emily Scofield. Despite that, a great number of items still fell into the 'practical' category with T-shirt bras, seamless items and comfortable single-hue designs.

My personal hits of the evening were a Huit bra in dusty rose and a T-shirt bra with pretty black contrast details by Chantelle.

The seven items the store handpicked and marked as stuff customers "can't live without" are:

1) Colorful Thongs: Cosabella Low-Rise Ever Thong -$18 (Many colors)

2) Strapless Bra: Simone Perele Velia Strapless Bra - $99 (Praline, light nude)

3) Lacy Black Bra: Simone Perele Avant Premiere Bra -$74 (Black)

4) Cotton Bikini: Commando Cotton Bikini - $28 (Aqua, Nude, White, Black)

5) T-Shirt Bra: Natori Body Double - $60 (Nude)

6) Robe: Eberjey Lady Godiva Robe -$98 (Pebble- a grey)

7) Chemise: Else Signature Underwire Chemise $198 (Anthracite, a dark grey)

more wholesale Lingerie News >>

Published 06-19-2009 by Victoria Monjo

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