(Filed Under wholesale Shapewear News). Sliminizer launched its first e-commerce website on Friday, June 19th (Sliminizer.com). The brand's full 18-style shapewear line is available for purchase through the website at a retail price range of $8 to $28 in sizes S through 3X. The 10 flesh-toned shades range from Playa White to Noche Black.

Sliminizer was co-created by industry veteran Kate Liegey and Gizelle Bryant in fall 2008. The two believe that the slimming yet affordable line will resonate among women of all ethnicities and financial positions.

"I spent years designing apparel for stars and now I am thrilled to be making it accessible to everyday women," Liegey said. "We're really proud of Sliminizer because it combines the comfort of lingerie with the sleekness of shapewear at affordable prices."

For 20 years, Liegey was an intimate apparel and shapewear designer for companies including Ralph Lauren, Tommy Hilfiger and Bali. She has also designed apparel lines for Jessica Simpson and Tyra Banks.

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Published 06-22-2009 by Amanda Torres Price