top shadow
BODY



































Trade Readers:
I am a STORE BUYER or OWNER
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a CONSUMER
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand












current news

Victoria's Secret Goes Mobile


(Filed Under Technology News). A whole new meaning is given to the word "intimate" as Victoria's Secret launches its new mobile e-commerce system, which will bring VS to people's pockets. The company instituted the use of Mobile Web and SMS text messaging to reach customers through their cell phones. UsableNet, a service that expands a company's website to mobile devices, created the campaign.

Victoria's Secret has a mobile database of customers who benefit from the campaign with the notifications of special promotions and new event information. The program allows shoppers to experience all the features of the company's website, but all through their cell phone. The phone features extend beyond shopping; customers may also check the delivery status of their purchase, buy gift cards and even send e-cards to the recipient.

The campaign is being promoted via text messages. Whenever the site is updated, shoppers receive a text with new offers. Additional perks include a zip code feature that allows customers to locate a Victoria's Secret store, as well as the quick click link to the customer service number to answer customer inquiries. The company is attempting to broaden their customer base, and their sales, with this new mobile ad campaign.


more Technology News >>

Published 06-30-2009 by Gabi Kalter



Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

similar articles

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow
*