(Filed Under Fashion News). The Neiman Marcus Group, Inc. has appointed Wanda Gierhart as senior vice president, chief marketing officer of the company. Gierhart, who will assume her position August 10th, will be responsible for marketing, market research, advertising, sales promotion and customer insight activities for Neiman Marcus Stores, Neiman Marcus Direct and Bergdorf Goodman.

Gierhart will report to Karen Katz, president, CEO of Neiman Marcus stores and EVP of the Neiman Marcus Group. "It is Wanda's extensive experience in the retail industry in both marketing and leadership roles that makes her a perfect match for our needs," said Katz. "In addition to exploring new opportunities, we look forward to her contributions in further developing our brands and reinforcing our commitment to presenting our customers with exquisite merchandise and outstanding service."

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Published 07-07-2009 by Bruna Fernandes