(Filed Under wholesale Lingerie News). Bare Necessities, an online retailer of women's brand name intimate apparel and men's designer underwear, has launched a new, more risqué online store at www.Lingerie.com. The website launched at the end of June and is already getting swarmed by visitors.

"The site has only been live for three weeks and we are already getting over 2,500 visitors per day, so we're very excited for the potential of this new business," said Dan Sackrowitz, vice president of marketing and business development. "This is a completely new business for us and the assortment is completely different from that of www.BareNecessities.com."

Lingerie.com's assortment currently features costumes, babydolls, chemises, corsets and sexy bra and panty sets. Available brands include Dreamgirl, Leg Avenue, Shirley of Hollywood and Escante, among others. Additional brands and categories will be incorporated into the assortment for fall.

"We spent ten years building a world class fulfillment and customer service operation to support BareNecessities.com," said Sackrowitz. "And, we've built up an expertise in marketing and merchandising lingerie online. So we believe we can leverage the expertise and infrastructure we've developed in selling intimates apparel online to satisfy the significant online demand for more risqué lingerie."

For further information, visit www.Lingerie.com.

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Published 07-10-2009 by Bruna Fernandes