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current news

Maryan Debuts 1940's-Inspired Swimwear


(Filed Under Wholesale Swimwear News). German-based Maryan Beachwear Group is launching the summer 2010 collection for its Maryan Mehlhorn brand. The collection will hit stores in November and features a "Beach Diva" theme, which is shown through a "Hollywood retro look reminiscent of the 1940's."

The new collection includes bikinis, monokinis and one piece suits with embellishments like vertical draperies and asymmetrical cuts done on patchwork prints, paisleys, Aboriginal ethnic prints and feminine florals, all available in a range of colors. The collection wholesales between $90 and $110, with a recommended retail price between $110 and $150. Cup sizes A to F are available.

New to Maryan Mehlhorn is the Softline series, which the company describes as "exclusively developed [and manufactured with] exquisite Lycra Microfiber quality with soft and smooth shapes, giving you a tremendously comfortable feeling and showing an ultra clean, pure look." The Softline is available in one-piece suits and bikinis, which are offered in solid black, pacific (blue), grenadine and emerald.

The collection also offers cover-ups and beach accessories like embroidered canvas bags.

In addition to Maryan Mehlhorn, the company also operates the Charmline and Lidea brands, which are comprised of women's styles only, and the Watercult brand, which is for both men and women. All brands will be launching with new collections for the summer 2010 season.


more Wholesale Swimwear News >>

Published 07-13-2009 by Bruna Fernandes



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