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current news

Van de Velde Launches New Brand

(Filed Under wholesale Lingerie News). Lingerie manufacturer Van de Velde, the parent company of Marie Jo and PrimaDonna, has added a new brand to its lineup: PrimaDonna Twist. This new brand is geared toward large-cup women in their mid-20's and will hit retailers in January 2010.

According to a company spokesperson, "The playful, colorful and sexy PrimaDonna Twist collection targets a self-confident woman with a dynamic lifestyle, who loves original, fashionable lingerie with bright colors and contrasts."

The spring/summer collection features three themes: Tea Time, City Trip and Rendes-Vous. Recommended selling prices range from £50 to £65 for bras (approximately $82 to $107 at the current exchange rate) and from £25 to £40 for panties (approximately $41 to $66).

more wholesale Lingerie News >>

Published 07-15-2009 by Bruna Fernandes

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