(Filed Under wholesale Shapewear News). Hollywood Fashion Tape, a company mainly known for offering solutions to women's everyday apparel problems and special occasion apparel, has recently entered into the shapewear market with the launch of Hollywood Shapes, and it has chosen to debut the line at August's CurveNV show. This will be the first time the company is showing product at CurveNV.

"Our presence at tradeshows has multiple benefits," said Joan Gainsley, sales manager for the company. "First, we find that many of our buyers look to shows such as Curve to have a few minutes of 'face-time' with the companies they trade with. We greatly value this opportunity to get direct feedback from these buyers so that we can continue to provide the fashion solutions our customers desire. Second, tradeshows are our prime launch-pad for new products. The most often-asked question at tradeshows is 'what's new?' and we pride ourselves on being able to consistently deliver fresh and relevant products from a trusted name. Lastly, shows are an invaluable opportunity to keep our finger on the pulse of the lingerie industry. As an evolving business, we can remain competitive with our product offerings, build our brand and gain new business."

According to Gainsley, delving into the shapewear market was a natural progression for the company. "Our brand is widely recognized, and our core product line has proven to be hugely successful in the lingerie world, so it's only natural that our next step would be to diversify our product range and provide customers with yet another fabulous fashion solution," she said.

For further information, contact Joan Gainsley at (612) 548-5004.

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Published 07-20-2009 by Bruna Fernandes