(Filed Under wholesale Shapewear News). MeMoi has delved into the plus market with the launch of its SlimMe
Queen shapewear line, coined by the company as "the ultimate in body shaping control."
Running in sizes S through Q2 at a retail range of $20 to $34, SlimMe by MeMoi, which is made from 90 percent nylon and 10 percent spandex, is set to hit stores in early July. Its 30 total styles are offered in shades of black and tan and include high-waisted leggings, control briefs, a shaping cami, a bralette, a full control slip and a half-control slip, among others. Leah Rosen, public relations and marketing director of the company, reported that MeMoi will continually update and add new styles and colors to the line "to match fashion trends."
According to Rosen, the line combines "the best value [with] the best quality shapewear," which she noted is of particular importance during the recession.
MeMoi merchandise can be found at retailers including Century 21 and Loehmann's. It is a brand of Levante USA. To reach the company's Brooklyn, NY office, call (718) 851-2577, or e-mail Rosen at Leah@LevanteUSA.com.
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