(Filed Under wholesale Basics News). Vermont-based Her Look Enterprises has taken another significant step toward providing women with intimate apparel that offers an 'au naturale' look with the recent launch of its commando cotton collection, which features designs fabricated with patent-pending raw-cut cotton. According to company CEO Kerry O'Brien, commando is the first to use this type of cotton in its designs, which hit specialty retailers and department stores in July.
O'Brien says the cotton is extremely low pill and doesn't need to be finished at the edge, which translates to no elastic or trim digging into the wearer.
"I think that now is the perfect time to launch commando cotton," said O'Brien. "Summer is definitely our strong season for commando in general, and in the summer, people like the cotton-feel on their skin."
Silhouettes include a thong, girl short, legging, bikini and tank in colors including raspberry, aqua, white, nude, brown and black. Bottoms and tops are available in sizes S/M (0 to 8) and M/L (8 to "just about a 14") at a wholesale range of $12 to $29 (except for the legging, which wholesales for $48).
NYC-based specialty lingerie retailer Journelle has ordered the new line and according to store owner Claire Chambers, she has sold "dozens" of the styles since getting them in the store less than a month ago.
"Classic commandos have become the go-to seamless underwear for our customer, especially in the summer," said Chambers. "At the same time, many women request cotton underwear, but it has been a challenge to find a fabrication that is sleek enough to fit modern wardrobes. So we were delighted when Her Look mastered their signature technique in cotton. It's the perfect everyday underwear for women who love cotton, but want something modern."
At the store, Chambers carries the bottoms in white, nude, black, raspberry and aqua. "Nude is always a best-seller, but in cotton we find that white is also very strong," she said.
As the seasons progress, commando will continue to add new fashion colors, while keeping nude, black and white as the basics that will continuously be available. "I think we'll probably come up with more silhouettes in the tops and the bottoms and continue to add colorways and prints," said O'Brien.
In addition to Journelle, retailers including SOL Lingerie, Neiman Marcus and Saks Fifth Avenue have all picked up the line.
For further information, contact Her Look at (802) 657-4004.
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