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Target.com Drops Amazon


(Filed Under Technology News). Target has announced plans to build and manage its own platform for Target.com in time for holiday 2011, and as a result, a strategic partnership initiated with Amazon.com in 2001 will be terminated. During the next two years, Amazon will continue to work with Target to optimize performance of the existing platform and fulfillment services.

"Amazon has been an important strategic partner since we re-launched Target.com in 2001, and the strength of Amazon's technology and fulfillment services has been a contributing factor in Target.com's business," said Steve Eastman, president of Target.com. "However, to deliver a customized multi-channel experience for Target's guests, we believe it is in Target's best interest going forward to assume full control over the design and management of Target's e-commerce technology platform, fulfillment and guest services operations."

Sebastian Gunningham, senior vice president of seller services of Amazon.com, Inc. added: "We are grateful to have been able to work with Target for the last eight years, and we wish Target the very best as they go forward."

For further information, contact John Hulbert at Target investor relations at (612) 761-6627.


more Technology News >>

Published 08-10-2009 by Bruna Fernandes



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