(Filed Under Fashion News). While many tradeshows have experienced drops in attendance as the recession drags on, the recent installation of CurveNY, which took place from August 2nd through 4th, surprised the marketplace with a successful show and a broadening range of exhibitors. Curve Expo, the company that organizes CurveNY and CurveNV, reported a total of 250 brands and 3,221 attendees, a 10 percent jump from attendance at last August's CurveNY.
Laurence Teinturier of Curve Expo told BODY that she was pleasantly pleased with the outcome of the show, which exceeded her own expectations and “had the best traffic of any recent New York lingerie show.” She is looking forward to CurveNV at the end of this month: (Aug. 31st through Sept. 2nd in Las Vegas).
“The pre-registration was high, but we didn't know if it would translate into concrete figures at the show,” she said. “We focused [heavily] in our pre-show marketing campaign at giving the exhibitors the maximum exposure to the retailers... Curve is all about the brand.”
New at the show was a large contingent of Colombian brands, as well as men's brands including past-exhibitor Unico and new exhibitor Joe Snyder. As a reflection on the booming body-shaping market, shapewear brands were more plentiful than ever before at the show, even given the absence of Spanx this time around. BODY noted an abundance of serious buyers from intimate apparel boutiques and department stores nationwide.
Also new to the show was brand-new loungewear and lingerie brand Brulee, run by owner/designer Kristian Giambi, (also wife of Oakland A's player Jason Giambi), among other brands.
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