top shadow

Trade Readers:
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand

current news

Maxey Makes Inroads At CurveNY

Maxey Look.
Maxey Look.

(Filed Under wholesale Sleepwear News). Julie Zipperer, founder/owner of sleep and loungewear brand Maxey, reported a positive experience at the recent installation of CurveNY. "It is such a nicely done show. I think Curve puts together a classy venue, and brings together a good group of people. In general, the lingerie market is a great market to be in."

Zipperer, who founded Maxey this spring, reported that the new brand opened up "many new doors" at the show. Retailers who picked it up include Only Hearts in New York City, Cheeks in Pittsburgh, Penn., and Tobi Blatt in San Diego, Calif.

Included in Maxey's holiday collection will be tie-dyed velour pieces, as well as a painters-wash fleece that looks like denim, in the lounge category. Another standout in the collection, Zipperer said, is a pajama top with shirttails. She said about the shirt, "I updated a pajama top and gave it a more slimming look. It is very flattering."

The collection will include approximately 15 styles wholesaling for $15 to $42 and running in sizes XS through L. It will hit stores in October.

Although Zipperer did not specify her customer base upon launching the brand's debut fall 2009 collection, she has now honed in on a target customer of the early-20s to middle-aged woman. "I have done away with the graphics and prints that I was originally going to do, and am going for a more hip and sophisticated look," she said. "My customers want something that will speak to them, not to their mothers or daughters. Maxey is not Eileen West, but it's not the cupcake/cookie print or Forever 21 either. It combines great fabrications, washings and designs."

For further information, contact Zipperer at (323) 890-0099, or

more wholesale Sleepwear News >>

Published 08-18-2009 by Amanda Torres Price

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow