(Filed Under wholesale Lingerie News). This December, Le Mystere will introduce a new T-shirt push-up bra titled La Boheme, which will retail for $68 and run in cup sizes A through DD. The company will offer La Boheme in the shades black and Sahara (a nude shade).
According to Stéphanie Rabinowitz with Le Mystere, the new style is “perfect for daytime dressy wear or elegant evening wear.” It includes “fancy” detailed straps and a beaded bow at the center front. The company is initially targeting specialty boutiques and department stores with the La Boheme.
In other news, this November the company will add a new light blue colorway, Dew Drop/Rain, to the Lace Tisha, which includes a seamless bra and bikini.
According to Rabinowitz, Le Mystere’s customer base has expanded in recent years. “Women from their 20s to their 80s buy our product,” she said. “We are also finding that we cater to a wider range of body types now versus before. Additionally, women who have had mastectomies, or have implants, are buying our bras.”
In addition to specialty boutique, Le Mystere can be found at Saks Fifth Avenue; Bloomingdales; Nordstrom; BareNecessities.com; and Herroom.com; among others. For further information, call (877) 637-3624, or e-mail Customerservice@LeMystere.com.
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