top shadow

Trade Readers:
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand

current news

Elle Macpherson To Launch Obsidian

(Filed Under wholesale Lingerie News). Elle Macpherson Intimates is launching a new high-end range, titled Obsidian, for the Spring 2010 season, which includes men's and women's styles.

Men's and women's styles will be sold in the Australia, while in the United States—where men's styles will not be seen—women's styles will be distributed under a license by New Zealand company Bendon Ltd's USA division. Women's styles will also be seen on the U.K. market.

According to the Bendon USA, Obsidian by Elle Macpherson Intimates continues the brand's tradition of making “beautiful lingerie,” but with “a distinct edge” and a less colorful palette than seen in the Elle Macpherson line. Shades featured in Obsidian are “monochromatic” and include black, charcoal, grey, ivory and soft pink. Fabrics, which are sourced from France, Japan and Italy, include laces, tulles, silks, embroideries and jacquards in women's lingerie, and cashmere, micromodal, bamboo cotton, sea cell and woven cotton in the men's line. Silhouettes for women include lace balconette bras and panties, while men's silhouettes consist of trunks, briefs, boxer briefs, crew neck T-shirts and loungepants.

“Obsidian is raw and sexy with a sophisticated edge,” Macpherson commented. “My intention with the design was to encompass sophistication, style, fashion-forward design with an intense desirability. The name Obsidian comes from the naturally occurring volcanic glass formed as rock which I found on a recent holiday with friends. It has all the passion and life force of premordial raw energy and seemed the perfect inspiration for this new collection.”

A black and white advertising campaign shot in New York City by Regan Camerson will launch alongside the line. Bendon said about the campaign: “With its dramatic imagery, [it] was inspired by the hard gloss of fashion advertising you would find in the '90's.”

For further information, call Bendon USA's New York City offices at (212) 696-4570, or e-mail Robin McCoy, marketing manager:

more wholesale Lingerie News >>

Published 09-08-2009 by Amanda Torres Price

Related Articles

Elle Macpherson To Launch Obsidian

Comment on this article, brand or product

Disclaimer: The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.

NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow