(Filed Under wholesale Shapewear News). Lately it seems like every week there is a new style premiering on Spanx' website. Most recently, the company added shaping hosiery called Patterned Tight-End Tights, which, unlike the brand's usual palette of nude and black, are available in seven colorways including wine; black; ivory; nude; and midnight (navy blue), as well as patterns like floral; chain stripe; birdseye; and picket. Retailing for $28 to $42, the tights are available in sizes A through E.

The company's website says about the tights: “these fashionable tights tame the tummy and trim the thighs! Leave it to Spanx to keep you firm and fashion forward with body-shaping legwear in a slimming, fashionable pattern.”

This month the company also added a $62 demi push-up bra to its Bra-llelujah line, which now includes five styles. It comes in shades of nude and black, and runs in sizes 32 through 38, A through D. According to the company, it is “the perfect bra when you need a lift [and includes a] hosiery back [which] eliminates back fat as it conforms to your body.”

Under its bodyshapers line, the company has added the Slim-Cognito shape suit retailing for $98 and available in nude and black and sizes S through XL. According to the company, although the style looks like a bodyshaper, it provides the benefits of a slip. “The Shape-Suit introduces a zoned-compression option into the slip category. This seamless shaper, which featreus removable underwire and a narrow strap platform, looks like a bodysuit but provides the all-in-one coverage of a slip!”

Spanx was founded by Sara Blakely in 1998. For further information, call the company's Alpharetta, GA offices: (404) 321-1608.

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Published 09-17-2009 by Amanda Torres Price