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current news

La Fee Verte Tones Down Line


New styles by La Fée Verte
New styles by La Fée Verte

(Filed Under wholesale Lingerie News). At this February's CurveNY show, new brand La Fée Verte burst into the market with a brightly-colored, elaborate assortment of French-inspired lingerie and loungewear. But while the company reported that the spring 2010 collection still “embodies a French chic aesthetic,” it is taking it in a more subtle approach to to its design, which it described as “natural, sexy, beautiful and simple while keeping a modern twist on styling.” Styles wholesale for $10 to $90 and retail for $20 to $180, with sizes running from 32 to 36, A through D, and S through L.

Adam Sakara, designer for the company, was quick to point out that the brand is as fashion forward and innovative as ever this season. “The color palette [of the line] is a little more subdued, however [it] maintains the La Fée Verte signature unique twist on color combinations.”

Seen throughout is lingerie in “luxurious” silk programs and kimonos with built-in shorts for a “romper/jumpsuit effect”, said Sakara. Also included are loungewear pieces designs to also be worn as ready-to-wear, such as “cute” rompers with wooden button detailing; knit slip dresses, lace tanks and sweaters; cropped dolman T-shirts with silk trims; and track shorts.

Retailers carrying La Fee Verte include Journelle and La Petite Coquette in New York City; Bits of Lace in Charleston, SC; Lilibeas in West Reading, PA; and Top Drawer Lingerie in Houston, Tex. For further information, call (514) 737-1991.


more wholesale Lingerie News >>

Published 09-18-2009 by Amanda Torres Price

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La Fee Verte Tones Down Line


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