(Filed Under wholesale Hosiery News). French hosiery brand and retailer Gerbe opened its third mono-brand boutique in Lyon, France on September 7th. The company's preexisting stores are located in Paris.

The store is located in Lyon's second district, which the company called “a lively and popular district [that] shelters the most prestigious brand names.” Its front is embellished with wood, and its walls are made from natural stone. Its interior, the company said, is “decorated with rounded furnishings in grey tone on a white background, [which] emanates a welcoming atmosphere combining femininity, elegance and modernity.”

The boutique will carry the entire Gerbe collection, which consists of two lines available year-round: Les Ephemeres de Gerbe, boasting limited edition “visual, graphic and colorful models”; and Les Intemporels de Gerbe, which has a more “classy and timeless range,” according to the company.

For further information, e-mail A.Labaune@Gerbe.com.

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Published 09-25-2009 by Amanda Torres Price