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Women Get a Boost From Uplifting Nighties New Sleepwear Line

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(, 11-14-2011)

POTOMAC, Md., Nov. 14, 2011 /PRNewswire/ -- Women can now have the same look and support they get all day from their bras, in the comfort of their pajamas! today announced their new online sleepwear boutique devoted to serving the needs of the well-endowed, or anyone who wants to look and feel great in their sleepwear.   Every design is beautiful and sexy and includes a fully-lined shelf bra and adjustable straps giving the appearance that you are wearing a bra, but so comfortable, you’ll never want to take it off.

Women-owned Small Business

For years, co-founders and friends, Margaret Bruns and Laura Byer, searched in vain for sleepwear that would provide a little support.  "As we talked with our friends, almost everyone knew someone who actually wears a bra to bed," said Byer.  "There seemed to be a disconnect between women’s bodies and the array of sleepwear in the market and we were determined to fill that need."  The two began their quest to build the perfect nightie – one that women would love to wear.  After experimenting with different fabrics and designs, Bruns and Byer launched a line of gorgeous sleepwear ranging from a French-inspired lace slip to a cocktail style dress and a two-piece pajama lounge set.

Style, Quality and Comfort

Each Nightie is composed of a 94% modal and 6% spandex.  Known for its softness and comfort, Modal is a renewable resource made from the cellulose of beech trees, and is completely biodegradable.   Each piece in the collection is made with quality finishes, attention to detail and is designed to flatter.  The supportive elastic of the shelf bra is covered in the same super soft modal spandex blend providing exceptional comfort; the fully adjustable straps modify the fit to accommodate every figure. "The quality of the fabric and the construction was important to us, and we knew it would be for our customers as well," said Margaret Bruns, co-founder of "We are thrilled that our customers love the concept and design as much as we do!"

Complete Product Line

The collection is available in a range of styles, colors and patterns.  Each nightie or pajama set sells for $95 with free return shipping, and is available exclusively at .


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