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Eveden Group acquires Huit Lingerie and Swimwear

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(SOURCE:Eveden, 08-31-2011)

Eveden Group, manufacturers of well-known larger cup size lingerie and swimwear brands including Fantasie and Freya, announced they have acquired the French lingerie and swimwear brand Huit.

Tracy Lewis, Chief Executive of the Eveden Group states “The Huit brand complements our existing portfolio of fuller bust and full figure brands and allows us to expand our customer base to offer all women from an A to a K cup fabulous style lingerie and swimwear, expertly designed especially for her.”

The deal sees Eveden take immediate control with the priority being to deliver outstanding SS10 orders that have been held since the company went into administration back in February.

The majority of Huit employees will be retained by Eveden to ensure the brand retains its identity and their experience and knowledge are highly valued. Huit operations will continue to be based in Rennes (France).

Lewis goes on to state “We are excited to have such a prestigious French brand in our portfolio and look forward to supporting the Huit team to develop the brand’s potential in the future;”

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