top shadow
BODY

Click Below for Product Photos and Details

Material appearing in the "Industry Releases" section are selected from a variety of news sources around the world and have not been edited by BODY Magazine.

Best Online Video Advertising Campaigns to Be Named by Web Marketing Association


I want to receive more info from the Web Marketing As Click Here for Product Photos and Details

(SOURCE:the Web Marketing As, 11-18-2011)

SIMSBURY, Conn., Nov. 18, 2011 /PRNewswire/ -- The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 10th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at before the deadline of January 31, 2012.

( )

"Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue," said William Rice, president of the Web Marketing Association.  "Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects."

The 2012 Internet Advertising Competition Awards will accept entries from 86 industries, including small business, airline, social network, B2B, consumer goods, biotech, education, entertainment, health care, financial services, pharmaceuticals, professional services, environmental, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best online newsletter for that industry.

"We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace," said Rice.

Organic, Inc. won Best of Show Online Video in the 2011 Internet Advertising Competition Awards for . Other winners from the 2011 IAC Awards include:

DDB Chicago won Best Advertising Online Video for Clothing Drive

Carlson Marketing won Best Airline Online Video for Jet Blue online video 3

Saatchi & Saatchi LA won Best Automobile Online Video, Best Mobile Online Video for Sienna Swagger Wagon Music Video

BlueRush Digital Media Corp. won Best Bank Online Video for BMO - Engaging Retirement Conversation Microsite

OgilvyEntertainment won Best Beverage Online Video for The Disrespectoids Disadventures

BlueRush Digital Media Corp. won Best Computer: Hardware Online Video for Brother – Customer Support Solutions

IBM Enterprise Content Management won Best Computer: Software Online Video for IBM Advanced Case Management Solutions

Organic, Inc. won Best Consumer Goods Online Video, Best of Show Online Video for Help Me Choose

TMP Worldwide Advertising & Communications Recruitment Advertising won Best Employment Online Video for Rush Forward

Mad Media won Best Entertainment Online Video for Ken Block’s Gymkhana THREE, Part 2; Ultimate Playground; l’Autodrome, France

Hitviews won Best Environmental Online Video for WebStars Support Timberland Environmental Initiative

Night Agency won Best Fashion or Beauty Online Video for Playtex Bra Makeover

John Hancock Annuities & Corporate Communications won Best Financial Services Online Video for Retirement Talk Online Video

Biggs|Gilmore won Best Food Industry Online Video for Heinz Ketchup - Great Moments in Ketchup

Delvinia won Best Government Online Video for DIY Markham

IQ won Best Health Care Online Video for Microsoft Health Online Video

BGT Partners won Best Interactive Services Online Video for BGT Career’s Video

Gravity London won Best Investment Online Video for Investec

BlueRush Digital Media Corp. won Best Investor Relations Online Video for SunWise Essential Series -- Videos and Microsite

Olympus Corporation of the Americas won Best Manufacturing Online Video for Corporate Video: Olympus Corporation of the Americas

I-SITE, Inc. won Best Marketing Online Video for Holiday Confessionals

The Mount Sinai Medical Center won Best Medical Online Video for Mitral Valve Repair Reference Center

The Visionaire Group won Best Movie Online Video for The Last Exorcism - Chatroulette Reaction Videos

Northridge Interactive & CNN won Best News Online Video for Salute to Troops Featuring Robin Meade Viral Video

BlueRush Digital Media Corp. won Best Non-Profit Online Video for Osteoporosis Canada

Northridge Interactive won Best Political Online Video for 2010 Midterm Elections Viral Video - Your Vote Counts Transmission from the Future

Elite Editing won Best Professional Services Online Video for Elite Editing "How It Works" Video

Sponge won Best Publishing Online Video for What is the Price of Everything

BlueRush Digital Media Corp. won Best Real Estate Online Video for RE/MAX Resource Videos

VML won Best Retail Online Video for Dell Cake Love

IQ won Best Sports Online Video for Under Armour Combine 360 Video

SicolaMartin won Best Technology Online Video for Dell s300wi Interactive Projector video

Allen & Gerritsen won Best Toy & Hobby Online Video for Online Video Toy State Rippisodes

BGT Partners won Best University Online Video for Kaplan YouTube Video

The 2012 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at . The deadline for entry is January 31, 2012 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:

Online ads (including banner, pop-up or interstitial)Rich media adsSocial MediaWeb sites (including microsites and landing pages)Email message campaignOnline newsletter campaignOnline applicationsMobile appsIntegrated ad campaignAds the client did not choose

The 2012 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at .  The deadline for entry is January 31, 2012 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Industries represented in the 2012 IAC Awards include the following: advertising, advocacy, airline, application service provider, arts, associations, auction, automobile, b2b, bank, beverage, biotechnology, broadcasting, brokerage, catalog, computer hardware, computer retailer, computer software, construction, consulting, consumer goods, credit union, design, directory or search engine, diversified business, education, email, employment, energy, entertainment, environmental, events, e-zine, faith-based, family, financial services, food industry, game site, general interest, government, health care, home building, hotel and lodging, information services, institutional services, insurance, interactive services, international business, internet service provider, intranet, investor relations, investment, legal, leisure, magazine, marketing, manufacturing, media, medical, military, movie, music, mutual fund, news, newspaper, non-profit, other, pharmaceuticals, portal, professional services, public relations, publishing, radio, real estate, regional, restaurant, retail, school, shopping, small business, social network, sports, telecommunication, toy & hobby, transportation, travel and university.

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2011 through January 31, 2012 (except for the Ads the client did not choose format which do not have to have run.)

Judging for the IAC Awards will take place in February, 2012, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2012. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as J. Walter Thompson, Blattner Brunner, Ogilvy Interactive, Comedy Central, National Cable & Telecom Association, Sun Microsystems, Refinery, Euro RSCG, New York Post Interactive, EPB Interactive, The Cincinnati Enquirer, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

The 2012 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, PR Newswire, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, MycroBurst, Search Engine Strategies, We Build Pages, Webmaster Radio and Website Magazine. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s two annual award programs, the and , have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

I want to receive more info from the Web Marketing As Click Here for Product Photos and Details

more Industry Releases >>

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Be the first to comment on this Article!

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Company/Email will not be displayed.

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow