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Freya’s London Underground Takeover

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(SOURCE:Eveden, 04-12-2012

Freya’s London Underground Takeover

Freya is running a series of adverts in London’s Underground stations. Featuring our stunning SS12 collections, Roxanne, Ellie and Tabitha. Freya lingerie is being displayed in Marble Arch, Monument, Oxford Circus, St. James’s Park, South Kensington, Sloane Square, South Wimbledon, Tottenham Court Road, Tower Hill, Victoria and White City station.

The adverts will run throughout April and offer consumers the chance to win some fantastic prizes. Five lucky fans have the chance to win gig tickets and Freya lingerie, and ten runners up can win a set of lingerie each. The competition is open until 4th May.

Ann-Marie Manley Head of Marketing said: “We received a great response to the Freya advertisements we ran in the underground last year, so we can’t wait to hear consumer feedback about our new SS12 collections. Sales of the Roxanne, Ellie and Tabitha ranges are doing well, so we hope the advertisements will give this a boost even further. The adverts are running alongside an advertorial and press campaign.”

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