Stick, Twist or Bust?

(SOURCE:Eveden, 09-13-2011)

Stick, Twist or Bust?

Due to the resounding success of the Golden Ticket campaign, which ran earlier this year, the Eveden family of lingerie brands is due to launch another fantastic campaign; ‘Stick, Twist or Bust?’ using playing cards as the campaign theme, in order to support their valued customers and drive consumers into stores and online this Autumn.

Customers placing orders throughout September will be entered into a prize draw to win £1,000 of their next order! There is also a selection of runners up prizes up for grabs including money off their next order, bespoke point of sale kits, and even a member of the marketing team to help them out in store for the day!

In addition to this, there will be a window display competition incentive where stores can let their imagination run wild. Stores will each receive a promotion kit including items such as window banners, window stickers and product stickers, all to draw the consumer’s attention to the campaign and to help create a buzz in store.

The final element of the campaign is targeted at the consumer. Scratch cards will be distributed to stockists to be inserted into consumer bags with every purchase of Eveden product. The consumer will be able to find out if they are an instant winner by revealing an Ace, King, Queen or Jack. If they reveal the Joker then all is not lost, as they can still enter the free prize draw to be in with a chance of winning a year’s supply of lingerie

An email campaign to both customers and consumers will also support this.