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1 Shapewear Brand Maidenform Gets Red Carpet Ready


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(SOURCE:Maidenform, 09-14-2011)

NEW YORK, Sept. 14, 2011 /PRNewswire/ -- Customers worldwide have made Maidenform the global leader in shapewear and now celebrities and their stylists are getting in line for the #1 shapewear brand’s waist nippers, thigh slimmers and body shapers.  

( http://photos.prnewswire.com/prnh/20110914/NY67806 )

Janie Bryant, Mad Men’s award-winning costume designer, who will just happen to be hitting the red carpet herself as an Emmy nominee this year says, "since shapewear is such an important part of my daily life both on and off set, I wouldn’t dream of hitting the red carpet without any.  I love waist nippers and thigh slimmers because they cinch and smooth everything and go under just about any dress- so you’re covered in case you make any last minute outfit changes.  Maidenform also makes some great strapless/convertible full body options that are all-in-one miracle workers like the Easy-Up® Strapless Full Slip."

Style Police’s George Kotsiopoulos agrees, advising celebs such as Cameron Diaz to "Go to Maidenform!" for slips and other red carpet shapewear needs.  His favorite is Maidenform’s Easy Up® Pull On Waistnipper, which he calls the "perfect modern corset" for "an incredible hourglass shape."

Stylists to stars including Penelope Cruz, Salma Hayek, Amy Adams, Lady Gaga, Katherine Heigl and many more have made Maidenform their go-to for all their intimate apparel needs both on and off the carpet.  Maidenform’s shapewear designer, Catherine Shannon says, "it’s become more and more about what’s underneath.  All eyes are on these celebrities come red carpet season and shapewear is so great for inspiring confidence."  

In February 2012, Maidenform will once again bring their shapewear straight to celebs and their stylists via their Oscars suite at the Four Seasons Beverly Hills.  "We found last year’s Oscars suite to be very well-received so we’re excited to bring our latest collections out to LA again this year.  Finding the perfect red carpet look is enough of a process- we just want to make that process a little easier when it comes to what they wear underneath," says Maidenform’s Senior Style Director Norah Alberto.

2012 will also mark the celebration of Maidenform’s 90th anniversary.  For nearly a century, Maidenform’s revolutionary technology, constant innovation and tireless dedication have provided the best quality and value in intimate apparel.  Maidenform is looking forward to sharing its proprietary expertise with the next generation to empower women globally from the inside out, on and off the red carpet.

About Maidenform Brands, Inc.

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 88-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform®, Maidenform’s Charmed®, Flexees®, Lilyette®, Control It!®, Luleh®, Sweet Nothings®, Bodymates®, Self Expressions® and Inspirations®. Maidenform products are currently distributed in approximately 64 countries and territories outside the United States.

CONTACT:

Norah AlbertoMaidenform Brands, Inc.732.621.2495nalberto@maidenform.com

Nancy CuocciTracy Paul & Company212.741.5459 x14nancy@tracypaul.com

SOURCE Maidenform Brands, Inc.

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