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National Bag a Bra Day - Pampered Passions Fine Lingerie and HIOWAA Team Up for 2 Meaningful Programs: Deliver Bras to Women in West Africa and Funding for Life-saving Ambulance Services in the United Kingdom

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(SOURCE:Pampered Passions Fine Lingerie, 09-26-2011)

CENTENNIAL, Colo., Sept. 26, 2011 /PRNewswire/ -- Pampered Passions Fine Lingerie of Centennial, Colorado, has partnered with HIOWAA in the UK to assist with National Bag a Bra Day. Pampered Passions Fine Lingerie, CO, is the drop-off point for gently worn bras from donors. The bras are then shipped over to the UK for delivery to West Africa. Alicia Vargo, the founder of Pampered Passions Fine Lingerie, says it’s her mission to ensure all women worldwide - no matter their background - have the opportunity to feel confident and comfortable underneath. Alicia hopes to gather over 10,000 bras before April 31st, 2012, to be delivered to HIOWAA in May 2012.

What: Bra donations accepted throughout the year. Ship to:

Pampered Passions Fine Lingerie, 9615-D East County Line Rd, Centennial, CO 80112

When: National Bag a Bra Day is May 26th each year.

Where: Bras shipped to Pampered Passions will be shipped to Hampshire and Isle of Wight, United Kingdom.

Why: All women deserve to have properly fitted bras so they feel comfortable and confident; in return the program also benefits HIOWAA’s emergency life-saving helicopter services.


Alicia Vargo, Founder, Pampered Passions Fine LingerieJune Leatheam, BAB Day Appeal CoordinatorJohn Perry, CEO, HIOWAA

Contact: Alicia Vargo, (720) 244-1878, ,


John Perry, CEO of Hampshire & Isle of Wight Air Ambulance: "We are absolutely delighted, and hugely appreciative, that Pampered Passions, one of the leading Internet lingerie stores, has joined forces with HIOWAA to help boost our Bag a Bra Appeal. We receive no government or lottery funding, and so recycling helps to generate much-needed funds to help keep the air ambulance service flying."

June Leatheam, BAB Appeal Coordinator: "When Pampered Passions approached HIOWAA to offer their ’support’ we were over the moon with delight. "

Alicia Vargo, CEO, President of Pampered Passions Fine Lingerie: "We are thrilled to be aligning ourselves with such a meaningful organization. We feel honored to be assisting two-fold, not only for the women that will have new or gently worn bras, but also help in funding HIOWAA, to continue to fund their life-saving operations."

About Pampered Passions Fine Lingerie

Pampered Passions Fine Lingerie is one of the leading international online stores, and the largest fine lingerie store in the Colorado market. In September 2010, Alicia Vargo was named Outstanding Women in Business by the Denver Business Journal, and she was a finalist in the 2010 Stevie Awards. With her Dress for Success Bra Fitting annual national tour, Alicia has fit over 1000 less-fortunate women in NYC, Albany, Los Angeles, Seattle, Colorado Springs and Denver. Her goal is to make women feel confident underneath their clothing for job interviews. She was recognized on the Home Page of AOL Careers in June 2011.

In 2010, Pampered Passions Fine Lingerie was named Best Lingerie Store in North America by Intima Magazine.

As the National Intimate Apparel Examiner for she writes about lingerie industry and intimate apparel fashion trends. She has been a featured expert and guest on Fox, ABC and NBC stations as well as on the Home Page of AOL Small Business on Valentine’s Day, 2011, US Weekly, iVillage and other leading lingerie blogs and sources. She is a member of the IAC, Intimate Apparel Association.

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