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retail profiles // classy // bella bella boutique

Bella Bella Boutique

Bella Bella Boutique - Front
www.bellabellaboutique.com
(305) 407-8759

Report

*Q&A with Aline Machado, president & key buyer.

A.T.P.: Describe your business.

A.M.: Bella Bella Boutique is an exquisite lingerie e-boutique offering a carefully edited selection of fine intimate apparel from all over the world, luxurious gifts and high-end boudoir accessories. Bella Bella is more than a lingerie e-boutique, it is a lifestyle brand.

Our collections define a new category which empowers exploration of fantasy, communication of desire, modern romance and well-being. Bella Bella is at the cutting edge of style, beauty and elegance.

Bella Bella Boutique caters to the five senses by offering not only lingerie, but other elements that embrace sensual pleasures, escapism and new discoveries. With focus on offering ultra-chic lingerie collections and glamorous boudoir accessories that are dedicated to the active modern woman, for whom comfort, sensuality & elegance are part of her everyday life.

Bella Bella Boutique offers a unique blend of affordable to couture lingerie collections to appeal to a range of tastes, settings, and occasions. To cater to the different moods a woman encounter in their lives, Bella Bella offers a mix of different styles from daring to darling, sweet to sexy, romantic to provocative, every day basics to everyday luxury.

A.T.P.: What makes your website special?

A.M.: The selection of merchandise is amazing, we carry some of the most coveted lingerie designers and our customer service is known to be impeccable. We cater to the modern woman with a great fashion sense offering what they love and are looking for at all times.

A.T.P.: What brands are important to your site?

A.M.: EA Lingerie, Oh La La Cheri Paris, Nichole de Carle, Fair Verona, Pati.Olie {exclusively for Bella Bella Boutique}, Lola Luna, Plum Pretty Sugar and Lelo.

A.T.P.: What trends are popular among your customers?

A.M.: Babydolls, night dresses, thongs and rompers {playsuits} are the most popular. The biggest trend has been pieces that can be worn as an outerwear.

A.T.P.: Describe your price points and size range.

A.M.: We carry a unique blend of affordable to couture lingerie collections to appeal to a range of tastes, settings and occasions. Our best seller brands have a mid price point; between $40 and $150. Sizes run from 30C up to 38G.

A.T.P.: What is your typical customer size?

A.M.: She’s typically in her healthy weight. Typical bra size is 32B to 38D. These are the bra sizes we sell most.

A.T.P.: What does your average customer spend per visit to your site?

A.M.: $160

A.T.P.: Who is your customer base made up of?

A.M.: 60 percent women from ages 22 to 50, 40 percent men from ages 25 to 65. We have an international base which varies from country to country but this is our worldwide average.

A.T.P.: What other information about your business would you like to share?

A.M.: Bella Bella Boutique is focusing in expanding its offerings with "made to order" and Bespoke designers offering custom and made to measure lingerie and corsets.















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