top shadow

retail profiles // classy // sheea-b


Sheea-B - OwnerSheea-B - FrontSheea-B - Inside
(877) 706-9393


Los Vegas-based mother and daughter duo Gayle and Gabrielle Friedland were looking for a more interactive way to shop for lingerie online. Motivated by this desire, they have launched the e-commerce site, which allows shoppers to view intimates on “live” models, who also describe the fit and feel of each garment. Included in its brand assortment are Affinitas; Cosabella; Eberjey; Fleur’t; Mary Green; and Le Mystere, among others.

With the model feature, the Friedlands hope to offer shoppers an experience reminiscent of perusing a Las Vegas boutique. “Living in a city that is filled with glitz and glamour, the Las Vegas boutiques are a sight to see in themselves. Just take a walk through the Caesar’s Palace Forum Shops and one can see exactly what I am talking about,” Gayle, who serves as creative director of the company, explained. “They are fun to shop in and are filled with saleswomen just as beautiful as the boutiques themselves […] [My daughter and I] were determined to open up an online lingerie boutique that would be just as visually appealing as our [local] stores […] We realized that live spokesmodels would give the shopper a much better visual as to how the garment actually fits and moves on a live woman.”

Although Gabrielle, president of the company, qualified that although SheeaB carries styles ranging from basics to ultra sexy lingerie “what we are really focusing on is becoming the ‘go to’ online boutique for ‘lingerie gifts.’ We have a lot of super sexy lingerie that makes beautiful gifts, not to mention, our site is designed to make the shopping experience simple and easy, and that is definitely helpful all the men out there [shopping for a gift].”

To have your company considered for the BODY BEST RETAILER award, and to have your store or retail web site profiled here, and to be linked to the BODY web site, Fill Online Form or download the form here. Once you fill out the form, email to

Contact Information: (718)676-4444
Copyright © 2022 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2022 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to
bottom shadow