Buyers: Carmen Grullon,
Carla Noelia and Amanda Ferrer.
Number of stores: 1
Square footage: About 850.
Year opened: 2009
Amanda Torres Price, BODY: Describe your store.
C.L.: Adamas Boutique is located in Miami, Fla. in a well-transited area. We’re right across Tropical Park. Our store has a feminine feel from the moment one walks in, decorated with pink walls and sexy mannequins, it attracts women’s attention instantly. Adamas is well assorted with some of the best-known Colombian brands and styles. The store consists of different compression shapers; bras; panties; lingerie; bathing suits; accessories; and diet programs, among other things. We even have the famous derriere enhancing underwear. I like to say that we’re a one stop shop for all the needs; whether [the customer] just gave birth, or had a tummy tuck or liposuction done. Our products help to lose weight or slim down inches instantly. We’re dedicated to helping women feel confident about themselves in every way.
A.T.P.: What makes your store special?
C.L.: I believe people come to our store because of the large variety of garments and brands that we offer. Our prices are excellent compared to other stores and top brands. In addition, since this is a family operated business we get acquainted with our customers so they feel right at home when they return.
A.T.P.: What brands are important in your store?
C.L.: Our most popular brand is Leonisa. It is well known for its quality and durability. People often come in our store looking for this particular brand. Other brands we currently have are Co’Coon; Squeem; Vanity Fair; Diane & Geordi; Ritchi; Roshelle; Yara; and Fajate. Some brands that we’re in the process of receiving are: Vedette; Ann Michell; Ann Chery; and Slender Bodies.
A.T.P.: Who is your customer base made up of?
C.L.: Our customer base mainly consists of middle-class Hispanic women, between the ages of 25 and 65. Most of our customers have been referred by others.
A.T.P.: What does the typical customer spend per visit to your store?
A.T.P.: What is your typical customer size?
C.L.: M and L are the most common, although we get a lot of women who like to buy S and XS.
A.T.P.: What styles are popular among your customers?
C.L.: All shapewear bought by our clients depends on what they need it for. If they had liposuction, a tummy tuck or just gave birth, they have different shapers to choose from. But our most popular item is the Leonisa Boyshort Compression Shaper. We constantly have to reorder this reference.
A.T.P.: What other information about your store would you like to share?
C.L.: For the men, we have shirt-styled compression shapers, ranging in size from S to 4X. Also, we have gift cards available. We’re open to suggestions from our customers on how we can improve Adamas Boutique.