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retail profiles // classy // avec plaisir

Avec Plaisir

Avec Plaisir  - Front
(416) 466-5011


Q&A with Vasilia Panagakos, president & buyer

# of locations: 2
Typical square footage: 1,500 to 2,800
Year founded: 1982
Locations: Toronto

Amanda Torres Price, BODY: Describe your business.

V.P.: When you step into our boutique you feel welcomed. It feels clean, modern, high fashion but approachable.Beauty is all around you. When you enter our environment you will feel relieved and calm because you will know you’re in the hands of professionals. A client is surrounded by exquisite lingerie, swimwear, hosiery, sleepwear and resortwear; everything which she needs for a complete and proper wardrobe. With the highest quality fabrics and styles we make our clients feel feminine, luxurious and special. We live by our name Avec Plaisir (“with pleasure”). It brings us pleasure to bring comfort and the very best and precise garments to our clients.  We only bring the very best into our boutique. Like I always say: you cannot call yourself an expert fitter if you don’t have the tools to do so.

A.T.P.: What makes your website special?

V.P.: We sell the most prestigious names in the industry [and are] the most knowledgeable boutiques in regards to fittings in both lingerie and swimwear. And we strive for the very best service.

A.T.P.: What brands are important to your store?

V.P.: Christies; La Perla; Verde Veronica; Eres; Nina Ricci; Lou; Marie Jo; Prima Donna; Empriente; Fogal; Wolford; Zimmerly; and the list goes on.

A.T.P.: What price and size range do you carry?

V.P.: Our prices vary: from hosiery to outerwear we start at $50 and go as high as $3,000. Lingerie ranges from $100 to $1,200. Our sizes range from 32A to 46F. We will not carry a size range or item if it does not provide substance or quality to our client.

A.T.P.: What does the average customer spend per visit to your store?

V.P.: $300 to $800

A.T.P.: Who is your typical customer?

V.P.: Females [and] males of ages 16 to 80 can step in our store. We know how to assist all of these age groups.

A.T.P.: What is the average customer’s size?

V.P.: At Avec Plaisir there is no typical size. For 30 years we have seen all sizes and shapes; every woman is different.

A.T.P.: What styles are particularly popular among your customers?

V.P.: In our boutique we do not have only one popular style because we dress women from the inside out. Every woman is different and therefore every woman has and can wear different styles.

A.T.P.: What other information would you like to share?

V.P.: If y For 30 years [I have] been around the world searching for fabrics and designs that provide comfort, quality and fit. And nothing brings [me] more pleasure than having clients of 20-plus years come in with their lingerie that still works and looks great after all that time. We would like to thank all our clients for 30 years of great memories.

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