retail profiles // classy // xsre

Q&A with Amanda Royalty, Key Buyer

Number of stores: 3
Flagship location: Paramus, N.J.
Square footage: 20,000
Year opened: 2010

Ted Vayos, BODY: Describe your store.

Amanda: XSRE is a fashion accessory superstore with a primary goal to bring affordable style to women of all ages. With products in categories like jewelry, handbags, footwear, scarves, swimwear, kids, legwear, intimates, hosiery, novelties, belts, headwear and hats, travel, cosmetics, pet accessories, electronics, cold weather, eyewear, sunglasses and perfume, XSRE will top off or help you create your signature look. There’s no finishing touch we don’t provide and no trendy look we don’t offer for your fashionable occasion. Whether you’re looking for a classic staple, an up-to-the-minute runway look or the perfect accessory for your special event, our huge and unmatched selection of accessories will undoubtedly satisfy your stylish appetite. All XSRE products are affordable so you can comfortably feel chic and luxurious in every outfit, and XSRE does it all in the most fun, dazzling environment imaginable. You’re fabulous and we’re here to make it easy to feel that way every day!

Ted: Who is your typical customer?

Amanda: Females of all ages.

Ted: What makes your store special?

Amanda: XSRE is the biggest accessory superstore in the world with an unsurpassed array of accessories!

Ted: List some of the brands that are important to your store.

Amanda: We carry Steve Madden and Spanx for hosiery and socks. For handbags: Big Buddha, Kenneth Cole, Kensie Girl, Kathy Van Zeeland, B Makowsky, Bebe, Calvin Klein, Jessica Simpson, Betsey Johnson, Steve Madden, Nine West, Guess and Dereon. For perfume: Perry Ellis, Acqua di Gio, Adidas, Angel, Britney Spears, Beyoncé, Burberry, Calvin Klein, Carolina Herrera, Curve, White Diamonds, DKNY, Dolce & Gabbana, Ed Hardy, Givenchy, Gucci, Guess, Liz Claiborne, Lancome, Marc Jacobs, Mariah Carey, J.Lo, Paris Hilton, Salvatore Ferragamo, Sex in the City, Elizabeth Arden, Vera Wang, XOXO, Bulgari, Chloe and Tommy Girl. Other important brands are Girlactik makeup, Medusa makeup, Elf makeup and Pop makeup.

Ted: What styles are particularly popular among your customers?

Amanda: XSRE always carries the latest styles and trends in addition to classics and staples for every wardrobe!

Ted: What is your average customer size?

Amanda: XSRE’s customers are females of all ages, sizes and demographics.

Ted: What price range do you carry?

Amanda: XSRE is popularly priced and affordable for everyone.