Q&A with Jennifer Baranek, Owner & Buyer
Ted Vayos, BODY: Describe your store.
Jennifer: Magnifique is an e-boutique that can be found at http://magnifiquelingerie.com. We launched our website in the beginning of 2009. We started with brands such as Anita, Seven ’til Midnight and Aviana. Now we’re providing a larger list of brands, including Affinitas, Grenier, Dominique and Fashion Forms, to name a few. Magnifique carries lingerie, bras, panties, hosiery, shapewear, swimwear, adhesives and hand-wash products for delicate garments. On our site, customers have the ability to register any time to help them save time making future orders as well as subscribe to our newsletter to get exclusive deals and be notified of sales and other news about Magnifique. Customers can enjoy making wish lists and are able to compare products as well. We’ve made navigation on our site easier than before, adding in the ability to shop by prices or sizes of the products they are interested in.
Ted: Who is your typical customer?
Jennifer: We cater to both adult men and women, no children. Our public demographic list can be found at http://www.alexa.com/siteinfo/magnifiquelingerie.com#
Ted: What makes your store special?
Jennifer: "Magnifique" is a French term meaning "gorgeous" or "beautiful" and that is exactly what people should feel they are every day. Our slogan is "the definition of woman" and they feel that whether someone defines themselves as a romantic, a classic, a genuine lover of lingerie — any way you see yourself, you are magnifique. We pride ourselves on making our customers comfortable and content with each purchase they make. Men and women enjoy being able to talk to our customer service team via email or phone to help them make their purchases as well.
Ted: List some of the brands that are important to your store.
Jennifer: Some of the designers we carry are Anita, Rosa Faia by Anita, Dominique, Affinitas, Carnival, Grenier, VaBien, Aviana and Seven ’til Midnight. To shop by brand, you can see all of Magnifique’s current designers by visiting http://magnifiquelingerie.com/designers.
Ted: What styles are particularly popular among your customers?
Jennifer: Some of the popular styles in lingerie are open-cup garments, babydolls, bridal collections and cinchers. Our most popular bra styles are underwire, padded and push-up bras.
Ted: What price and size range do you carry?
Jennifer: We carry a vast array of price points ranging from $6 to $100. Our sizes fit the extremely petite to the full-figured.
Ted: What is your average customer size?
Jennifer: The typical size purchased is between 32 to 36, B to F. We sell most sizes between extra small and extra large.
Ted: What other information would you like to share?
Jennifer: In the course of growing since Magnifique opened its virtual doors in March 2009, we started our appearance in social networks such as Twitter and Facebook. Our success in socializing comes from the dedication of continual communication with our followers. We have also done a few giveaways on those networks as a "thank you for your support." With our continued growth, we’ve made new changes to the sites, including a new logo and different layout. Customers can view a fresh, clean appearance while enjoying a multitude of shopping options for bras, panties, shapewear, swimwear, hosiery, maternity and post-operative intimates.