Q&A with Jo Nicewicz, co-owner
Number of stores: 1
Locations: Acton, Mass.
Year opened: 2004
Ted Vayos, BODY: Describe your store.
Jo: Jo Karen is an upscale boutique that embraces a calm, feminine, service-oriented atmosphere. We feature the latest in lingerie fashion and function. Our sleepwear is sexy to comfy, using state-of-the-art fabric technology to provide the perfect sleep or gift for that special occasion. We provide a versatile selection of activewear, including sport bras for every level of activity. For the nursing mom, we have several different styles of nursing bras. We also have a bra assessory for every possible dress need, from tape on to lift-up and everything in between. Yes, we got the legs covered too, with hosiery, leggings and tights.
Ted: What makes your store special?
Jo: Customers come to Jo Karen for the personal service. You will be properly fit and leave feeling like a new person! We have a wonderful selection and we are constantly updating our selections. Our staff is professional, trained, mature and sensitive to each persons individual need’s. No matter your size, shape or concern, we are there to help you.
Ted: What brands are important to your store?
Jo: Our most popular bra brands are Wacoal, Anita, Le Mystere, Chantelle, VaBien and Calvin Klein. Our two favorites for activewear are Moving Comfort and Snow Angel. Sleepwear top sellers are Wild Bleu and P.J. Salvage. A must-have is the Hanky Panky thong. Our newest arrival of Knock out! Panties has been a huge success for women of all ages for sex appeal and comfort!
Ted: What is your price and size range?
Jo: In keeping with trying to have something for each customer’s budget, our bra prices range from $30 upwards, with the average price being between $60 and $70. Bra sizes range from 30AAA to 50F.
Ted: What does the average customer spend per visit to your store?
Jo: Our average sale is approximately $80, with 60 percent of our revenue coming from our bra sales.
Ted: Describe your customer base.
Jo: Our customer base comes from a large geographic area beyond Massachusetts. It is primarily female with an age range of 10 to 90! Women are primarily looking for bras and sport bras, but are unable to resist our soft, touchable sleepwear and workout wear.
Ted: What other information would you like to share?
Jo: Jo Karen was founded in 2004 and has maintained strong growth each year. We worked in retail for many years with different backgrounds prior to opening Jo Karen. We are located in Acton, Mass. in Acton Woods Plaza which contains several delightful shops for a exceptional shopping experience and plenty of parking.