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retail profiles // classy // inside the armoire

Inside the Armoire

Inside the Armoire - Front
www.insidethearmoire.com (under construction)
516-671-5749

Report

Q&A with Karen Papadopoulos, president & key buyer

Number of stores: 1
Location: Locust Valley,NY
Square footage: 2,100
Year opened: 2011

Ted Vayos, BODY: Describe your store.

Karen: Nestled in the corner at The Plaza Shoppes in Locust Valley, Inside the Armoire is your destination spot for beautiful lingerie, sleepwear, and loungewear. Inside the Armoire brings the West Village to Long Island with its modern Tuscan style. Carrying designer basics and fashion pieces, Inside the Armoire is the perfect destination for your every need. Karen Papadopoulos and her warm and friendly staff are eager to provide personal service, enhancing your shopping experience.

Ted: What makes your store special?

Karen: Customers shop at Inside the Armoire because of our personal service and bra fitting expertise. This personal service gives the customer confidence in their purchase. The customer can also find the brands they buy closer to home, rather than at shopping malls. As well as many brands and merchandise they might not find elsewhere.

Ted: What do you look for in a brand?

Karen: Step Inside the Armoire and find an array of brands including Chantelle, Cosabella, Eberjey, Fleur’t, Hanky Panky, Havaianas, Huit, Le Mystere, Natori, Wacoal, Wolford and many more.

Ted: Describe popular styles or trends in your store.

Karen: Many popular styles have been ultra soft sleepwear by Eberjey, hosiery by Wolford, and Huit “Love in Shanghai” bras!

Ted: Describe your price points and size ranges.

Karen: Inside the Armoire stocks full size runs of bras, sizes 32AA to 38HH. Our prices range from $20 to $250.

Ted: What is your average customer size?

Karen: Inside the Armoire’s average customer bra size is 34D and size M for sleepwear, and loungewear.

Ted: What does the average customer spend per visit to your store?

Karen: Inside the Armoire’s average customer spends $250 per visit.

Ted: Describe your customer base.

Karen: Inside the Armoire attracts a female customer base of all ages. We carry merchandise for every woman, from basic teenage needs to mature necessities.

Ted: What other information would you like to share?

Karen: Shop at Inside the Armoire, Monday through Saturday between the hours of 10AM and 6PM. Go ahead, treat yourself!


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