retail profiles // classy // my lady boutique

Square footage: 1900
Location: Encino, CA
Year Opened: 2013

Ted Vayos, BODY: Describe your store.

Hagit Eden: My Lady Boutique is located in the heart of Encino, CA. The store is 1,900 square feet with dressed up mannequins around the store. Walking into our boutique, you will find a spread of woman’s lingerie for all types of bodies. We have personal fitting professionals who will privately fit you for the right size and style you wear at no cost.

Ted: What makes your store special?

Hagit: My lady boutique is high end European lingerie wear. We treat every client with a personal touch. Our professional team will become your personal shopper in our store. Our goal is to make your body feel sexier and for you to feel proud to show off your body any shape or size, with the right fitting and custom wear.

Ted: What do you look for in a brand?

Hagit: We look for vendors that create and think outside of the box without compromising quality. We welcome anyone that carry lines that make women feel sexy and confident no matter how big or small they are.

We carry Hanro, Valery, Les Jupon de Tess, Diamond Tea, Simone Perele, Lou and much more.

Ted: Describe your price points and size ranges.

Hagit: Size ranges from 32A to 42G our price range is determined on brand, material and style.

Ted: What is the average bra size sold to customers in your store?

Hagit: Typical average bra sizes range from 32C to 38DD. Our panties range from small to xx large.

Ted: What does the average customer spend per visit to your store?

Hagit: The average customer spends from $50 to $200 depending on how creative or sexy you feel when you come in.

Ted: Describe your customer.

Hagit: My Lady Boutique has a variety of customers. Woman of all ages and bodies will enjoy our lingerie. We find that the majority of the women that come in are professional’s who want to spend a little extra to look and feel better. These women know what they are looking for and ask for the brand names themselves.

Ted: What else can you tell us about your business?

Hagit: My Lady Boutique is family own and operated by professionals who have been in the industry for many years. Our business is a success due to word of mouth. Our customers enjoy the privacy and personal care they get in our boutique. We welcome every woman who wants to feel a little sexy and confident and that doesn’t mind spending a little extra to get there.

Ted: What quote can sum up how lingerie make’s you feel?

Hagit: “Sometimes, when my underwear matches my outfit, it makes me feel like I really have my life together.”