Q&A with Alexandra Munter, President
Ted Vayos, BODY: Describe your store for our readers.
Alexandra Munter: Love and Lace is located in Tempe, AZ in a well-known shopping center. We like to say that we are a hidden gem in the backside of the complex, making Love and Lace ideal for private appointments and parties- our specialty. Additionally, our location provides for a very comfortable lingerie shopping experience for all customers. You feel as if you are almost in your own closet or best friend’s house picking out your intimates. We are also located next door to Express MiE, a dance fitness studio, that emphasizes the same “love your body”, “embrace your beauty” philosophies as we do, thus making for a synergistic neighbor. Our store is around 750 square feet stocked with lingerie, workout gear, sports bras, panties, hosiery, shapewear, shawls, beauty products and accessories. We focus on catering to the everyday woman while having something for everyone.
Ted: What makes your store special?
Alexandra: Love and Lace is unique because we aim to create a space where anyone can feel comfortable in their own skin. We encourage diversity and appreciate every body- with her unique shape and size. We believe that everyone is beautiful and facilitate the expression of this beauty through intimate apparel. We appreciate that not everyone is the same and carry a wide variety of products to fulfill any goal of self-expression.
Ted: What do you look for in a brand?
Alexandra: We first look at whether or not a brand carries a FULL range of sizes, including plus size. Beauty comes in all shapes and sizes and we specifically look for pieces that have adjustable features, flattering materials and a variety of colors. We currently carry Seven ‘til Midnight, Coquette, Nippies, Elegant Moments, Julie France, Rago Shapwear, Pink Lipstick Sweat, Dreamgirl and Shawl Dawls. We also carry accessories such as Soakwash and lingerie wash bags. Additionally, we offer Allure Lingerie as a special order option and online. We acknowledge there are times when women might want to wear clothes, so we offer the cutest and most comfortable Love and Lace tank tops, T-shirts and merchandise in very flattering styles and colors.
Ted: Describe the popular styles or trends in your area.
Alexandra: Cute and functional sports bras have been a huge hit with the active community in our area. We find that women are looking for alternatives to the traditional boring work out gear and want to feel sexy, even when breaking a sweat! Not to mention, our push up sports bra is a comfortable replacement for an everyday traditional bra. Another trend is creative, well fitting lingerie styles. Women nowadays seem to be looking for something more or different. They want color and cool prints or creative lace detailing. Furthermore, they want the piece to fit well. We are finding more customers with an awareness of lingerie adjustability and functionality that are looking for pieces that cater to their specific body.
Ted: Describe your price points and size ranges.
Alexandra: Love and Lace carries size S-2X in store and has the capability to special order up to 4x. We focus on pieces that are flattering for many different body shapes and sizes. Our price points are very affordable, ranging from $25-100 for lingerie.
Ted: What is your typical or average customer size?
Alexandra: Our average customer size ranges greatly. We notice that because we promote the Personal Appointment service, many of our customers have had issues in the past finding pieces that fit them perfectly. We are proud to say that we have yet to have a customer that we cannot fit happily in a fabulous piece!
Ted: What does your average customer spend per visit to your store?
Alexandra: The average customer spends around $50-$100 per visit and returns to the boutique on a fairly regular basis. Our customers love checking back to see what new styles arrive from week to week.
Ted: Describe your customer.
Alexandra: Our customer base is anyone who is on their path to embracing their inner beauty. We notice that loving yourself and your body has no age, gender or demographic limits. By offering a welcoming retail environment and private Personal Appointment, we get a wide range of customers who might not otherwise branch out to try on lingerie.
Ted: What has impacted your business the most over the past year?
Alexandra: Love and Lace is a positive, uplifting atmosphere for women. We cater to our customers through Personal Appointments, Private Parties and Events. Our Personal Appointments are a private shopping experience where the customer receives a one on one appointment with an Expert Lingerie Stylist to pick out her pieces. Through the Stylist’s expertise and product knowledge, the customer has an extremely successful shopping trip- The Ultimate Lingerie Shopping Experience. We also offer special ordering during the appointment to truly meet any and all of the customer’s needs. Weekly events in store and around town create fabulous opportunities for our customers to enjoy a fun night with their girl friends. All in all, Love and Lace is the place to Embrace Your Beauty-inside and out!