At Last...Bra and Lingerie boutique opened in December of 2006 and has quickly become Sacramento California's foremost Lingerie boutique. While offering expert bra fitting services for women and recently added t'ween sizes, At Last...Bra and Lingerie educates and advises customers on being properly fitted, and the importance of having a wardrobe of lingerie for a variety of fashion needs.
Owner Benita Kimball opened the 1500 sq. ft. boutique after she had great trouble finding a boutique that could size and fit her large bust.
"I am a 34G and there are a lot of women out there my size and larger; I would go from store to store looking and finally I got tired and said enough is enough," said Kimball.
When Benita was finally fed-up, she and her mother Connis, refinished floors, painted, laid carpet and put in fixtures at 2639 Town and Country Place in an effort to give women an environment where they can feel special and to carry an assortment of foundations and lingerie in various sizes. The result: At Last...Bra and Lingerie carries sizes from 28AA to 56K, and specializes in sizes D-J in fashion styles and colors in quality brands.
"We even made our store man friendly by adding a large TV so they could watch sports, and we laid out a place for small children so that mothers could shop easily," said Kimball. "We want At Last...Bra and Lingerie to be more than a retail experience; we want to meet changing needs, from puberty to maturity, and to top it off, we add in a cup of tea and some heartfelt laughter."
The California boutique serves ages from 13 to 96, with primary ages from 30 to 50 years of age. The company reports that their shoppers are women of all shapes, sizes, economic levels, as they offer a variety of price points so that the guests don't feel intimidated by higher priced offerings.
"We serve women on welfare as well as millionaires. A large part of what we do is to make every woman or teen feel comfortable and welcome," said Kimball.
The typical price range for underwear is $20 and $70 for bras; however, bras range in prices from $34. to $100 depending on the size and style, and underwear prices range from $11.99 to $40 also depending on the style.
The top most requested brands are the Twin Romance Bra by Anita International, T-Shirt Bra by Fantasie, Aviana and Le Mystere.
"We truly do not have a least requested brand. We did a lot of research before we started and we found the brands that we thought would work best for us," said Kimball.
At Last...Bra and Lingerie hasn't been in business for too long, but Kimball and her mother have noticed that California women want smooth T-shirt bras. While a few seek primary fashion bras, Kimball believes a vast majority seeks basic and smooth cup bras.
In less than a year, the local boutique has managed to spread their name through word-of-mouth and advertisements in the Sacramento Magazine, Sactown Magazine and Sacramento News and Review, a local community newspaper.
"We are set apart because of the guest services and the attention to details we give. We want our customers to feel special and pampered so we pay strict attention to details and we listen, listen, and listen some more to what our customers want and need," said Kimball.