Sensual Lingerie Shop in Massapequa, NY, prides itself on being the original "Mild to Wild" boutique. Having been in business since 1979, the 1400 square-foot shop carries a variety of intimate apparel products ranging from silk and satin to leather and lace, catering to a wide variety of customers.
"We currently carry over 50 different manufacturers," said owner Jean Cerciello. "We buy the hottest styles from each which gives our customers a vast selection to choose from."
Sensual Lingerie Shop carries Shirley of Hollywood, Fantasy Lingerie, René Rofé, Faris, Magic Silk and The Highest Heel, in addition to many others. The store also features a broad selection of hosiery and men's underwear.
Male shoppers can find an extensive collection of briefs, g-strings, thongs, silk boxers, swimwear, robes and pajamas. Other departments in the store include shoes, which carry sizes up to 13 in marabou slippers, pumps and platforms. To further their extensive line up of products, Sensual Shop has expanded its full-figured department.
"This has proved to be a very successful idea as more and more full-figured women are shopping for sexy lingerie," said Cerciello.
With so many products to choose from it is no surprise that Sensual Shop has a customer base ranging in age from 20 to their 60.
"We pride ourselves on being a very female-friendly store, with the percentage of customers being 60 percent women and 40 percent men; with the exception of the holidays and Valentine's Day, which of course are mostly men."
Cerciello has built a tremendous knowledge of the industry through 27 years of service, which she uses to accommodate shoppers.
"We have always given the utmost personal service in an extremely friendly atmosphere and will continue to do so," said Cerciello. "I believe that is what sets us apart from others. We are very knowledgeable with the styles we carry so we can suggest to a customer, by just seeing them, which styles would be most flattering."
Cerciello credits her staff's industry knowledge, product selection and competitive pricing as a few of the reasons why Sensual Shop have been in business for so long.