Trend Reports

Delicious Sexywear

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According to Patty Gatto, the new national sales manager of Delicious Sexywear, a division of Rubie’s Costume Company, Inc. they have focused on producing costumes with better designs, fabrics and detailing than many seen on the market for the coming season. The line includes over 40 costumes, including Playboy licensed costumes, which were not seen in the Delicious line last season when the brand launched. Up until now, Playboy licensed cost...
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Seven ‘til Midnight

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For the 2010 season, Seven ‘til Midnight has introduced approximately 130 styles. This year, the Halloween catalog features hosiery styles for the first time, and expanded boyshort and petticoat selections, according to Vinh Luong, director of sales and marketing for the company. Luong reported that the company expects all of its 2009 best-sellers to remain competitive throughout 2010. She added; “We also believe our new 2010 designs will be a ...
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Fun World

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Fun World, one of the worlds largest costume distributors, debuted the latest styles under its trademarked sexy costume line Fantasy at this month’s International Halloween Show in New York City. Included are more than two dozen new women’s styles, bringing Fantasy’s total to well over 100 designs that retail for $17.99 to $59.99 and run in sizes XS through XL. Although Fun World is a well-known veteran in the Halloween market, the company onl...
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Dreamgirl

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Eric Ehrens, president of Dreamgirl International, reported that the company will have select costumes available year-round for the first time starting this January. “We are taking 21 of our best-sellers, and transitioning them to be available for purchase all year,” he commented, adding that the company will continue to add to its year-round selection based on demand. Overall, the 2010 Halloween line will include 147 new and 102 carryover co...
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Leg Avenue

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According to Maria Santelina, account sales manager of Leg Avenue; “The main goal for us [in designing the Halloween 2010 line] was to provide the consumer with a complete Halloween line so that they would come to Leg Avenue for all of their needs.” Along this idea, the company has introduced a series of accessories to allow the customer to build her own costume, as well as create a well-rounded Leg Avenue “shop within a shop” for the retai...
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Disguise

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2010 is a big year for Disguise in the adult market. After delving into licensed women’s Halloween costume portfolios with the introduction of the Women of Marvel collection in 2009 “[to] resounding success,” according to Stephen Stanley, co-president of Disguise, a division of JAKKS Pacific, Inc., it has drastically increased its young women’s offerings for the 2010 season with lines based on upcoming blockbusters including Tim Burton’s “Alice a...
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vollers corsets

more Corset trend reports

Corina Voller, design director of UK-based Vollers Corsets, said “quality and continuity” are key to the company’s success in the corset category. “All designs are based on our original patterns. “Corsets are about comfortable body control that makes you feel and look elegant and sexy. It is a specialist market with ‘niches’ in lingerie, fashion, bridal and theatrical.” The company has been manufacturing corsets since 1899. Voller and her husb...
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leg avenue

more Corset trend reports

According to Lisa Griffin, marketing manager of Leg Avenue, and Winter Mullender, designer of the company, corsets and bustiers are a staple in any lingerie line. “The demand for well-made and beautiful corsets is always high!” They said. “All ages of women are wearing corsets these days, whether it is in the bedroom, or with their favorite jeans or mini skirt. A simple, good-fitting corset can offer a number of looks that will suit any woman’s s...
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jay ann intimates

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According to Hope Bear and Farrell Friedenberg, co-owners of the Philadelphia-area intimates boutique Jay Ann Intimates, in order to succeed in the corset and bustier category a retailer must carry a large range of sizes to accommodate women with full busts; (the store fits sizes 32A to 54DD). Also key is carrying garments that are smooth and others with boning. Jay Ann’s has offered corsets to customers since its inception 60 years ago, and toda...
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hourglass corsetry

more Corset trend reports

Martha Mast, proprietess of Hourglass Corsetry, a three-year-old designer, manufacturer and importer of steel-boned corsetry, said: “my sales are up because I design for more than one niche market. Many of [my designs] can cross over from an alternative niche to mainstream dressing. “My customer is anyone that wants to eliminate four to six inches off their waist, put boobs back or try to create more boobage and smooth out bumps and bulges while...
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Trend Reports