Trend Reports

raveware

more Dancewear trend reports

According to Sean Monahan, president of Raveware—whose merchandise is made up of about 30 percent dancewear and clubwear—in order to succeed in the dancewear and clubwear market, a manufacturer needs to make “garments with some elasticity to their fabrics. “Neon colors, eye-catching fabrics and tight cuts are also essential. Although neons are always strong, you need to do something a little more exciting than hot pink these days. Retailers are...
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roma costume

more Dancewear trend reports

Sam Fard, president of Roma Costumes, believes the key to the company’s success in the dancewear and clubwear categories “is our excellent quality, fashionable fit and ability to deliver immediately.” The Burbank, Calif-based company produces over 250 dancewear and clubwear styles, and the category makes up for an ample 45 percent of total company sales. Styles that continually remain popular are its rhinestone dancewear and basic mix and match...
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seven ‘til midnight

more Dancewear trend reports

According to Vinh Luong, director of sales and marketing for Carrie Amber Intimates Inc, the parent company of Seven ‘til Midnight, the brand has “a big assortment of styles that cross over into dancewear and clubwear.” The key to success in the market, said Luong, is to “give the customer the whole package: Well-priced, trend-right items with lots of fun colors.” She sees that “all the trends [in the market are currently] inspired by Madonna...
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lip service

more Dancewear trend reports

According to Maria Santilena, vice president of sales and marketing for Lip Service, the company’s success stems “from our unique product offering to the alternative market.” She sees the Pin-Up and Cyber trends as “continually increasing over the past year. We are focusing a portion of our clubwear directly to those markets/customers.” She added that accessories and separates are also big trends, saying: “We are seeing more layering and acce...
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forplay

more Dancewear trend reports

According to Angelica Van, assistant apparel buyer of Forplay, staying on top of trends and “knowing your customer” are both key to success in the clubwear market. She sees the category as currently trending toward hardware, with “lots of studs and beading,” as well as abstract cut-outs on garments, and an emphasis on shoulders. She believes “overly sexy to the point where things are tacky” styles as going off-trend, remarking: “A dr...
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espiral

more Dancewear trend reports

According to Angela Escobar, co-owner of Espiral, a manufacturer whose assortment consists of 90 percent dancewear and clubwear, key to the company’s success is “definitely the designs we offer: How different they are, the variety and the uniqueness. We offer a product that allows women to really stand out from the crowd. We are lucky to be able to take trends from around the world, combine them and come out with a fashionable product.” Her a...
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bad girlz

more Dancewear trend reports

According to Sandy Berman, vice president of sales for Bad Girlz, in order to succeed in the dancewear and clubwear markets today: “It is necessary to be very innovative: You have to make a product that draws attention, and that achieves high quality not only through the use of state-of-the-art fabric, but also through its construction. “[In new trends] I see new fabrications coming into play, and I see corse...
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dreamgirl

more Dancewear trend reports

Lar Hovsepian, marketing manager of Dreamgirl, said: “The blend of supportive and comfortable fabrics with beautifully-designed styles are true essentials in the dancewear and clubwear realms. “[New trends that are catching on include] uniquely patterned glow-in-the-dark prints […] Great styles that allow the exotic dancer to really stand out in a dark club. Dreamgirl’s new line of dancewear features hot new styles that include ruffled glow-in-...
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bodyzone

more Dancewear trend reports

While many competitors focus on multiple categories, 100 percent of BodyZone Apparel’s merchandise and sales consists of dancewear and clubwear. This niche has served the company well, according to president Ray Grden; it currently offers a basics line with over 60 styles in 11 colors, as well as 25 fashion groups, 12 boxed line styles and 18 dresses. “[Key to BodyZone’s success is that the company] is known for its superior quality, and starte...
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jockey

more Mens trend reports

According to Paula Barnes, vice president of men’s merchandising for Jockey International, Inc; “We are seeing solid performances in all categories, including our lowest priced product, which is still mid-to-high-end within our distribution channels; Jockey is not the lowest cost provider. You could possibly attribute this to Jockey being a known and trusted brand, and quality is often an attribute consumers associate with the Jockey brand.” Her...
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