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Trend Reports

Mens Report

03-24-2010

Below find input from the wholesalers and retailers:

brief underneath

Eddie R. Betesh, chief executive officer and president of new men’s intimates company Brief Underneath, thinks price is not a concern to consumers when it comes to men’s underwear. » Continue reading and receive more info from brief underneath

jockey

According to Paula Barnes, vice president of men’s merchandising for Jockey International, Inc; “We are seeing solid performances in all categories, including our lowest priced product, which is still mid-to-high-end within our distribution channels; Jockey is not the lowest cost provider. You could possibly attribute this to Jockey being a known and trusted brand, and quality is often an attribute consumers associate with the Jockey brand.” » Continue reading and receive more info from jockey

mensunderwearstore.com

According to Mike Russina, co-owner of e-tailer MensUnderwearStore.com; “Customers are looking for value. They are becoming leery of sales that are not universal mainly because retailers are putting the items that are overstocked on sale, which tend to be products that don’t offer the value at their regular price.” » Continue reading and receive more info from mensunderwearstore.com

aussiebum

According to Sean Ashby, owner of Australian-based aussieBum, consumers are slowly becoming less price-conscious. » Continue reading and receive more info from aussiebum

great deals distribution

According to Camilo Escobar, vice president of Great Deals Distribution, which distributes the Clever, Pikante, PPU and Candyman brands: “We have seen [some consumers willing to spend more for quality]; this has helped to grow our Clever underwear line, which lasts a lot longer [than many cheaper brands] due to its highest-quality materials and labor standards,” he said. » Continue reading and receive more info from great deals distribution

todd and terry

John Ioannou and Greg Shand, co-owners of Australian men’s underwear brand Todd and Terry, think “there will always be those who will pay whatever the price is to get what they want and when they want it, and those who buy on price only. Today’s shoppers are more astute and shopping savvy. For most people, the bottom line is value for money.” » Continue reading and receive more info from todd and terry

skivvies

According to Todd Seaton, co-owner of Skivvies, a Dallas-based men’s store; “[Price-consciousness] really depends on the person. There are some people who still come in and ask, where’s the sales rack? However, there are also those who don’t care about the cost.” » Continue reading and receive more info from skivvies

boy next door

According to David Boswell, buyer of Boy Next Store in Atlanta, GA: “Customers are still looking for a bargain. They do look for a combination of quality and price, but sales are price-driven, especially when it comes to men’s underwear.” » Continue reading and receive more info from boy next door

baskit

Eric Schwers, chief executive officer of Baskit, said: “Year in, year out, quality always sells and the consumer who normally makes buying decisions based on this key factor sticks with it. Further, I think that during the economic downturns you see many consumers looking for quality products.” » Continue reading and receive more info from baskit

boyrio

David Laing, president of boyRio, thinks that although customers are still looking for value, they are not merely focused on price. “Our customers are willing to invest a little bit more to ensure a great fit and the best in high-quality material.” » Continue reading and receive more info from boyrio

body body

According to Richard Treat, president and buyer for Body Body, a seasonal men’s store in Provincetown, MA, consumers are still as price-driven as ever. » Continue reading and receive more info from body body

malestromonline.com

According to Marcel Leroux, vice president and buyer of men’s e-tailer MaleStromOnline.com, consumers are still looking for a bargain. “People have been looking for deals more than anything else over the past year. Based on the traffic on our website, final clearance is number one.” » Continue reading and receive more info from malestromonline.com

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